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Play is an important action for child development. The material for playing games is called a “toy”. Toys not only meet the entertainment needs of children, but also contribute to their social and cognitive development. Since toysa re unforgettable in children’s life and symbolize many memories even if the old toysa re not used, they have become important for adult individuals today. Hence, the idea of “toy museums” has emerged with the wxhibition of old toys. This study has been prepared to gather information about toy museums and to determine the visitor experiences of those who visit these mueseums.netnography method has been used in the study. In this process, electronic comments shared by visitors on Google and TripAdvisor platforms have been used. In this context, 4174 electronic comments about museums have been taken from the internet and analyzed. As a result of the analysis, eight main themes have been obtained. As a result of the interpretation of these themes; it has been observed that 64.2% of the child visitors and 90% of the adult visitors have positive feelings and opinions about these museums and they are satisfied with this museum experince. In addition, toy museums create the perception of returning to childhood memories and experiencing nostalgic moments in adults, and also create the perception of children playing and having a good time and interacting with toys.

Toy, Toy Museum, Netnography.


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