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Abstract


VOCATIONAL HIGH SCHOOL HVAC DEPARTMENT PERCEPTION OF SME’S OPERATING IN AGEAN REGION FROM COMPETITON AND İNSTİTUİONAL POINT OF VIEW

Globalisation changed the entire world to a small village. At that transition business especially SME’s have to overcome all threats coming from all over the world to be able to continue their operations and to save their entities. To achieve higher competition ranking they must cooperate with Universities. With the collaboration of Universities, business can create their own brands and develop Institutional Identities. By collaboration of University and Industry, business can recruit well educated person which they need. Also universities educate well equipped people for Industries. Institutional Identity is one of the most important factors to create brand. Form that point of view, by searching branding and Institutional identity generating process of SME’s operating in agean region and in HVAC sector, their perception of IMYO Refrigeration and ventilation program’s students. Also their perception about IMYO’s Institutional Identity will be tried to find out. For this purpose a survey will be conducted to SME’s asking questions prepared according to Likert Technique. Then returned surveys will be compiled by using SPSS program on PC. Then proposals will be developed according to conclusions found out by SPSS.



Keywords
Branding, competition, Institutional Identity, Perception



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