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Abstract


SILENCE SPIRAL THEORY: FUNCTIONING OF SILENCE SPIRAL IN THE MEDIA SPECIFIC TO SOCIAL MEDIA

The spiral of silence theory, which is discussed in studies carried out after the 1960s in mainstream media research, is based on the assumption that the views and attitudes of individuals are affected by the prevailing climate of thought in the environment. According to the theory in question, individuals who go beyond the ideas and values adopted by the majority in society abstain from expressing their thoughts for fear of exclusion, and ultimately prefer to remain silent. Mass media, especially social media, play a major role in shaping the attitudes and thoughts of individuals. Social media platforms, which have come to the fore in parallel with the developments in communication technology, lead to significant transformations in the structure of society. Virtual platforms act as a kind of antidote for individuals who are silent in their real lives. The extent to which social media is successful in breaking the spiral of silence has been the subject of various studies. It is seen that individuals who are aware of the fact that they are watched in online environments and that every action they take leaves a trace, cannot act freely on virtual platforms either. In this context, it can be said that social media has moved away from the ideal of being a new area where ideas that are not generally accepted in society can be expressed easily. While the phenomenon of surveillance, which also shows its effect on social media platforms, tries to suppress people and limit them, this situation brings with it discussions about how much the liberation promised by social media is realized. In this study, it is theoretically discussed how the mixed theory of silence in the media works in social media.



Keywords
Spiral of Silence, Media, Social Media.



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