INTRODUCTION TO SUBLIMINAL ADVERTISING: UNDERSTANDING THE CONSCIOUSNESS AND SUBLIMINAL

Abstract

Philosophically, the notions of consciousness and subconscious can be traced back to the first
existence of human being and the questioning of man's own existence. Different disciplines have
studied these concepts regarding their meaning and usage throughout history, and the subject of
research has been made. Regarding consciousness and subconsciousness, there are also discussions
in terms of both concept and scope, arising from the perspectives and working methodologies of
different disciplines. Semantic differences in consciousness and subconscious are not only found in
researchers' applications or naming, but also in the media and in daily life. In terms of subliminal
advertising, understanding the concepts of consciousness and subliminal is very important for future
studies in this field. Conceptually, the correct analysis of consciousness and the subliminal concepts
in terms of advertising discipline will also provide a sturdy basis for how stimuli are perceived and
the perception process. In this study, it is aimed to contribute to the literature by examining consciousness and subconscious conceptually in terms of subconscious advertising in its historical
process. The study also aims to make a healthy direction and contribute to future research on
possible subconscious advertising by making conceptual definitions.