TOURISTIC DEMAND PROBLEM OF TURKISH REPUBLICS IN TURKISH TOURISM: SOLUTION SUGGESTIONS BY AHP METHOD

Abstract

Although Turkey has important values in terms of tourism, countries such as Russia, Germany, Iran
and Ukraine account for a significant portion of tourism demand. However, the Turkish republics,
which are an important market, do not have an important place in terms of tourist demand. The
main purpose of the study is to reveal the reasons for the low tourism demand from the Turkic
Republics. It is important to mutually increase the revenues obtained from tourism between Turkey
and the Turkic Republics. In order to reveal the reasons for the low number of tourists from the
Turkic Republics, a survey was conducted with 12 hotel managers from Tajikistan, Kazakhstan,
Azerbaijan, Turkmenistan, Kyrgyzstan and Uzbekistan via e-mail.However, the same survey was conducted face-to-face with two general hotel managers to get the
opinions of Turkish hotel managers. As a research method, the method of analysis of hierarchy
(AHP) was used, which is one of the most effective methods for determining and presenting expert
opinions. In the findings analyzed with the Ahp method, it is stated that the main problem in low
demand is "promotion". However, in order of priority, other problems were determined as income
status, price, information before travel, transportation, physical distance, tourism centers, bias and
service quality.