VOCATIONAL HIGH SCHOOL HVAC DEPARTMENT PERCEPTION OF SME’S OPERATING IN AGEAN REGION FROM COMPETITON AND INSTITUIONAL POINT OF VIEW

Abstract

Globalisation changed the entire world to a small village. At that transition business especially
SME’s have to overcome all threats coming from all over the world to be able to continue their
operations and to save their entities. To achieve higher competition ranking they must cooperate
with Universities. With the collaboration of Universities, business can create their own brands and
develop Institutional Identities. By collaboration of University and Industry, business can recruit
well educated person which they need. Also universities educate well equipped people for
Industries. Institutional Identity is one of the most important factors to create brand. Form that point of view, by searching branding and Institutional identity generating process of
SME’s operating in agean region and in HVAC sector, their perception of IMYO Refrigeration and
ventilation program’s students. Also their perception about IMYO’s Institutional Identity will be
tried to find out.
For this purpose a survey will be conducted to SME’s asking questions prepared according to Likert
Technique. Then returned surveys will be compiled by using SPSS program on PC. Then proposals
will be developed according to conclusions found out by SPSS.