THE AFFECT OF INTELLECTUAL ENVIRONMENT OVER CREATING SOCIAL VALUES OF CONTEMPORARY YOUNGS

Abstract

In the era of accelerated social and economic transformations, modern society
encountered the problem of "anomy", "vacuum of values". What is the value of youth
depending on the choice of directions, in most cases, the development of our country, our culture
depends on the way. The boundaries of a particular culture are the geopolitical influence of an individual state
such as the sphere of making, with the unity of "media space" - linguistic,
determined by ethnic and economic prerequisites.
In today's real life situation, constantly increasing communicative
frequency of processes, availability of information channels to people, as well
mass communication means, information environment
interrelationship with features of human value system formation
consideration is considered an actual issue for us. Extensive communicative space
all the information flows inside the life of man and society
trends of globalization and convergence at the levels, in front of the researchers
sets new groups of methodological and practical tasks.
In the presented work, the overall effect of the information environment and the mass of the audience
the nature of interaction with means of communication is considered. Age is special
Generalizing research in psychology, we actualize the concept of "youth".
We decided to stop at the age range of 18-25 years, which is most suitable for This is the age period
It is considered a socially active period in the life of an individual, that is, at this age of a person
of the society that affects further development in a conscious and purposeful way
becomes a full member [1]. In our opinion, apart from the theoretical premises,
it is also worth noting the social demand for such research. In recent years
mass re-evaluation of the cultural values of the previous generation among young people,
complex, which means the disruption of the continuity of the transmission of socio-cultural experience,
There are processes that cannot be interpreted unilaterally. Today's youth as a new orientation
"Western" values - individuality (individualism) and material wealth
chooses aspiration [2]. In terms of such values, modern mass media are material
"wealthy", "self-actualized" people who are focused on achieving success in the field
shows.