EXHIBITION TECHNIQUES OF INSTALLATIONS MADE ON THE BASIS OF THE IDENTITY OF THE PARIS LE BON MARCHÉ DEPARTMENTAL STORE SPACE

Abstract

With the development of the industry, a department store type has emerged in order to provide easy
access to the products. department store; It is a variety that exhibits different product groups with
multiple departments in a single architectural volume and is offered for sale, and started to be
applied as of the 18th century. The first example is the Le Bon Marché department store in Paris,
France. These large square meter stores, which are also a center of socialization, have gone to
identity structuring as alternatives have emerged and even contain the same products. Le Bon
March”, being the first of its kind, grew with increasing demand and went into professional
structuring in order to differentiate itself from the environment, and it was revised by the important
architects of the period. As a result of the visual identity it has created, it has started to host both
fashion product sales and eating and drinking activities by hosting many brands. The sociality that
has developed as of the 21st century has brought a new dimension to the exhibition spaces by
reflecting in the commercial action. Department stores have turned into centers for arts
organizations as well as selling products in this direction. Installation type, which is the application
and expression type of art, started to take place in department stores at this stage. Le Bon Marché's
deep historical value has turned the art of installation into an area where it will integrate with spatial
identity. At this stage, the spatial identity of the installations in the departmental store, the artist and
the applications exhibited by integrating with the style in his works are seen. In the study, which is
considered within the scope of qualitative research, the exhibition techniques created on the basis of
spatial identity are handled with case studies and literature support, and it is reached how the
installations can be rationalized in the spatial identity of the department store.