Quick Access


Bu Dergi DOI ve Crosscheck üyesidir


Abstract


COMPARISON OF ORGANIZATIONAL ATTRACTIVENESS PERCEPTIONS OF Y AND Z GENERATION TOURISM STUDENTS

New brands and working environments have emerged with the ever-changing technology and increasing quality of life. In order to adapt to the era, businesses try to prepare business-related elements (physical working conditions, wages, etc.) so that their current and potential employees can work in quality work environment to meet their demands and expectations. Because enterprises have to ensure that their current and potential employees are described as “attractive” in the eyes of their current and potential employees in order to obtain and maintain the manpower that will make them successful in today’s challenging competitive conditions. For this purpose, businesses should act by considering generational differences in achieving the goals they set. The aim of this study is to reveal the perceptions of organizational attractiveness of Generations Y and Z tourism students. The data of the study was obtained from 393 students studying in Muğla Sıtkı Koçman University's Tourism Faculty and the tourism departments of Vocational Schools using face-to-face survey method. In the study, "Organizational Attractiveness" scale developed by Berthon, Ewing and Hah (2005) was used to measure the importance given to the components of organizational attractiveness. Data analysis was performed with SPSS 20 package program. Survey data were analysed using descriptive statistics. The findings for the Generations Y and Z tourism students' perception of organizational attractiveness were discussed.



Keywords
Organizational attractiveness, generation Y, generation Z



References

Advanced Search


Announcements


    EKİM SAYISI 

    Değerli Bilim İnsanları, Ekim sayısı yayınlanmıştır. 



    ARALIK SAYISI 

    Değerli Bilim İnsanları, Aralık sayısı için makale kabul edilmektedir.



Address :Göztepe Mah., Beykoz, Istanbul/TURKEY
Telephone :+90 537 579 28 78 (Turkey) Fax :+90 216 606 32 75
Email :journalssd@gmail.com

Web Yazılım & Programlama Han Yazılım Bilişim Hizmetleri