COMPARISON OF ORGANIZATIONAL ATTRACTIVENESS PERCEPTIONS OF Y AND Z GENERATION TOURISM STUDENTS

Abstract

New brands and working environments have emerged with the ever-changing technology and
increasing quality of life. In order to adapt to the era, businesses try to prepare business-related
elements (physical working conditions, wages, etc.) so that their current and potential employees
can work in quality work environment to meet their demands and expectations. Because enterprises
have to ensure that their current and potential employees are described as “attractive” in the eyes of
their current and potential employees in order to obtain and maintain the manpower that will make
them successful in today’s challenging competitive conditions. For this purpose, businesses should
act by considering generational differences in achieving the goals they set. The aim of this study is
to reveal the perceptions of organizational attractiveness of Generations Y and Z tourism students.
The data of the study was obtained from 393 students studying in Muğla Sıtkı Koçman University's
Tourism Faculty and the tourism departments of Vocational Schools using face-to-face survey
method. In the study, "Organizational Attractiveness" scale developed by Berthon, Ewing and Hah
(2005) was used to measure the importance given to the components of organizational
attractiveness. Data analysis was performed with SPSS 20 package program. Survey data were
analysed using descriptive statistics. The findings for the Generations Y and Z tourism students'
perception of organizational attractiveness were discussed.