AVIATION IN TOURISM AND TURKISH AIRLINES MODEL

Abstract

Transportation and accommodation sectors constitute the basis of the tourism industry. Travel
agencies serve as coordination with these two sectors. Aviation is the most important element of the
transportation industry. According to the World Tourism Organization (UNWTO), it is accepted
that the continuation of the 4-5% annual increase in the international tourism industry, which
creates employment opportunities that cannot be underestimated globally and makes noticeable
contributions to the country's economies depends on the developments in the aviation sector. The
aviation sector is indispensable for the tourism industry. Conflicts of interests among traditional
airlines, particularly with low-cost airlines (LCC) in the same sector, as well as accommodation and travel agency sectors which create a dilemma. The aim of this study is to implement the policies of
traditional airlines, which make an undeniable contribution to the development of tourism, in order
to achieve success under liberal system conditions, slot arrangements and to examine the worldwide
model implemented by our national airline THY. Qualitative research method was used in the
study, and in relation with the subject, airport capacities within the scope of ongoing developments
in aviation technology, density economies that help shape airline cost structures and price
competitiveness, yield management, reservation systems, flight and new aircraft types, and alliances
in the industry that form the basis of the aviation industry were focused. Within the scope of the
findings of the study, the THY model of aviation applied for the first time in the world was
examined.