NEW GENERATION WORKSTYLES: A REVIEW ON GENERATION Z WORKING AREAS

Abstract

Business life is affected by the fast and constantly changing environment. The current generation,
called the z generation, which has some common and unique features, has characteristic features
compared to previous generations and is seen in different positions in business life. The digital
world is an integral part of recruiting Generation Z. On the other hand, while the digital world
continues to develop, create and maintain, it establishes connections with graduate university
students.
As Generation Z begins to enter the labor market, the need to better understand their characteristics
is increasing day by day. Businesses have important duties for the assignment and correct
positioning of the Z generation in business life. Working environments are changing more flexibly
to adapt to the new age and to understand the needs of technologies and new generation users.
The rise of the collaborative movement, the greater flexibility and fluidity of Gen Z leads to
abandonment of traditional working models. The new generation of employees is not looking for a
desk in an office. They seek workspaces where their entrepreneurial spirit can come to the fore and
where they can socialize, collaborate and innovate with like-minded people. While accepting that
today's workplaces are not machines and need to get away from screens and push notifications at
regular intervals, they are also aware that they need to take advantage of new technology. New
generation offices create special environments where employees can relax and increase their
motivation, as well as low-tech, common areas that emphasize face-to-face interaction. The purpose
of this article is to evaluate the role of Generation Z in business life and the preferences of
Generation Z about working environments, communication and employee benefits with content
analysis. Additionally, the discussion of the characteristics of Generation Z aims to shed light on
recommendations on how firms should prepare for and accommodate the millions of current and
future Generation Z employees.